I sit down with the founders behind independent golf brands and ask what it took: the money, the mistakes, the day job.
“Inventory is the devil.” Three holes on Instagram Live, a ten-dollar T-shirt sale and a 1972 VW bus.
Read the interview →
“I hated what golf looked like.” A five-pound cap, a Masters drop and a rail beside the 18th green at St Andrews.
Read the interview →
“The audacity to think maybe it’ll work.” A day job, a brother’s terrible polo, and the worst golfer in Dallas.
Read the interview →
“I take vacation to go work.” Why the good independent brands never make it into the pro shop.
Read the interview →Another founder, another sit-down. Follow along to see who.
There are more golf brands than ever, and plenty of them are a logo on a blank jumper. I look for the ones with a real person behind them, and I sit down with the founders to ask what it took.
So when you're deciding who to spend your money with, you know who's standing behind it.
More about me →Brands don't pay to be listed, and the order isn't for sale. If we ever add affiliate links, we'll flag them clearly — here and on every page they appear.
Every brand here was added by hand. We're not chasing a huge list, just a good one — and we'd rather it stay that way.
One email a month. New brands, one story, nothing else.
New golf brands worth knowing, added as we find them. No spam, just the good stuff.
Know a brand I should look at? Tell me here.