Brand profile
About the brand
Local Rule was started in Stockholm in 2022 by Simon Madeling and David Zetterlund. Both came from advertising: Simon founded and ran an agency, David was a partner and strategist there. After seven years running their own consultancy, they decided to build a brand of their own.
The first collection was eighteen pieces, designed in Sweden and made in Portugal. They've since opened a shop in Stockholm.
Our mission is to bring Scandinavian minimalist, high-quality golf apparel to the global audience of golfers.Local Rule's own site
The brand
- Founders
- Simon Madeling and David Zetterlund
- Founded
- 2022
- Based
- Stockholm
- Makes
- Apparel, headwear, outerwear, towels
Written from Local Rule's own site and Swedish trade press. Not an interview yet.
If anything here is wrong, tell me and I'll fix it.
