Brand profile
About the brand
Buena Gente means good people. Jon Madera started it after years in product design roles in the corporate world, and it began as a side project around 2016: Latin-inspired shirts, designed as a creative outlet from the day job.
I saw a real lack of representation for Latinos in the golf industry, and I wanted to create a brand that provided a sense of belonging and community for Latino golfers.Jon Madera, to PGA.com
The golf brand made its official debut at the PGA Show in Orlando in 2023. Jon is open about not being a great player, and the brand leans into that: golf as something to enjoy rather than perfect.
The brand
- Founder
- Jon Madera
- Launched
- PGA Show, 2023
- Makes
- Performance apparel, headwear, towels, accessories
Written from PGA.com and Buena Gente's own site. Not an interview yet.
If anything here is wrong, tell me and I'll fix it.
