Brand profile
About the brand
Brutta is an Icelandic golf label from Reykjavík. Styrmir Erlendsson had the idea in Bali in 2017 and started making streetwear under the name Brutta Faccia in 2018. The golf line came in summer 2022, while he was a graphic design student at the Iceland University of the Arts.
The prompt was simple: there was no Icelandic golf apparel brand, so he combined the two things he already did. Two friends he grew up with in Árbær, who'd played football with him at Fylkir, joined as owners a few weeks later.
Born in Iceland in 2018, Brutta aims to bring creativity to the world of golf.Brutta's own site
The brand
- Founder
- Styrmir Erlendsson
- Based
- Reykjavík
- Golf line
- Summer 2022 (streetwear since 2018)
- Makes
- Apparel, headwear, accessories
Written from Brutta's own site and Icelandic press coverage. Not an interview yet.
If anything here is wrong, tell me and I'll fix it.
