About the brand
Sounder was started by Cathal McAteer, the Scottish founder of the clothing label Folk, and James Day, who left school at 16, qualified through the PGA and worked as an assistant pro before setting up Urban Golf, the UK's first indoor golf venue, at 22. They met in 2016 when James fitted Cathal for clubs, and Sounder launched in spring 2021.
The name is borrowed. Sounder was a 1970s club brand made by Pratt-Read, a Connecticut piano-key maker. Seve Ballesteros played them, and it ended in 1982 when a dam burst and flooded the warehouse.
It's British golf apparel in the spirit of the era when golf was played in chinos and good jumpers, sold direct from London and through stockists.
- Founders
- Cathal McAteer and James Day
- Launched
- Spring 2021
- Based
- London
- Makes
- Apparel, outerwear, headcovers, bags
Written from Sounder's own journal, Golf Digest and TheIndustry.fashion. Not an interview yet.
If anything here is wrong, tell me and I'll fix it.
