Brand profile
About the brand
Caley is Ryan Atha's direct-to-consumer iron brand, founded in 2019. He'd worked in a pro shop, then at an advertising agency in central London, and when he moved back to Scotland he went shopping for irons and was taken aback by the prices and the choice.
He designed the clubs on nights and weekends and built the first website himself. Selling direct cuts out the distributor and retailer margin, which is the whole pitch: irons that play like clubs twice the price. The name comes from Caledonia.
Buying golf clubs has become too expensive & complicated.Caley's own site
The brand
- Founder
- Ryan Atha
- Founded
- 2019
- Based
- Scotland
- Makes
- Irons and clubs, sold direct
Written from Caley's own site, bunkered, the Scotsman and National Club Golfer. Not an interview yet.
If anything here is wrong, tell me and I'll fix it.
